Always Fresh, Always Organic
We use only 100% organic ingredients and never add preservatives or ingredients that aren’t readily available at your local grocery store. Our non-thermal, cold pressure process ensures our food is safe for babies, without impacting the flavor or nutrients inherent in our food. Our meals are fresh, refrigerated, vegetable-focused meals that are “younger” than your baby, and with ingredient lists that you can read.
Our Veggie-First Promise
Our recipes make vegetables the star – each of our meals is 70-98% veggies and beans, with a hint of spice added for flavor your child will love. We limit the use of fruit in our products, so each meal is naturally low in sugar. We believe that making vegetables taste delicious with chef-inspired recipes vs. masking them with fruit helps teach children to love vegetables (not sweetness) from an early age.
Packed with Flavor
Both babies and adults find our chef-inspired veggie meals delicious. We thoughtfully choose our ingredient combinations to make real, complex meals, with the goal of helping your child develop an early love of vegetables and an adventurous palate, while getting essential nutrients their bodies need for development.
We package our products in cups to encourage spoon-feeding, which provides a host of benefits including bonding with parent/caretaker, development of fine motor skills, appreciation of flavor and food, and recognition of satiety cues.
Convenient and Versatile
We want to feed our babies (and yours!) homemade tasting, high quality, nutritious and delicious food. We offer chef-worthy meals that we as parents aspire to cook regularly for our kids, but are often too time-strapped to do so. Our recipes are perfect as a meal for a baby, snack or side for a toddler, or a dip or sauce for chicken, fish, pasta, and so much more!
Best in Show Award Winner
We were honored to be chosen as Best in Show at the 2018 Chicago Baby Show, which recognizes innovation, design, variety, functionality and overall excellence amongst thousands of products and services in the baby and maternity realm.
Loved by our Pediatric & Nutritionist Advisors
We work with distinguished experts to be able to ensure our products are safe and healthy. Read more about our advisors by clicking the button below.