

The ‘Most Valuable Parents’ Awards
25 MVP Creators You Need in Your Life in 2025
Awards // April 16, 2025
By Spencer Zender
Read time: 10 minutes
We’re not saying parenting wasn’t hard before the Y2K panic… but let’s be honest—the ‘90s felt a little simpler. Right?
Or maybe that’s just because I was eight years old in ‘99, raiding a fully stocked walk-in pantry with zero parental oversight, blissfully unaware (along with my parents) of the wall-to-wall gauntlet of ultra-processed foods, refined sugars, GMOs, pesticides, seed oils, artificial dyes, PFAS, and carcinogens—Aaaah. Ignorance was bliss. Until it wasn’t.
For me, reality hit junior year of high school in the form of an explosion of cystic acne, gut issues, and food intolerances, resulting in some ADHD with a large side of anxiety. Fast forward to today, I’m 33, and my 15-year gut-healing journey truly began when I prioritized whole, diverse foods and eliminated almost everything else. I can now manage a smear of butter or crumb of gluten without a gut bomb and brain fog, my ADHD and anxiety only appear as occasional spices, and the scars I carry - both physical and figuratively - are constant reminders of the nearing on two decades of misguided advice, band-aid solutions, and pharmaceuticals that never addressed the root cause.
Now, wellness, food as medicine, and mindfulness are my passions and as of late, my job. Not so much out of curiosity, but out of necessity. And like so many parents, I’m doing my best to raise my toddler as consciously and naturally as humanly possible. But let’s be real, HUMAN is the operative word. Every day is a roller coaster of small wins, mistakes, compromises, learning and re-educating.
While the internet has given us access to more knowledge than ever, it’s also a minefield. My Instagram feed is a battleground of nutrition “experts” using fear-mongering clickbait to push their agenda. One ex-MD turned creator swears your toddler needs to eat 44 different organic plant species a week to survive our toxin-ridden apocalypse. Or you can just buy their cure all detox program? Another insists that if it’s not A2 unpasteurized milk, grass-fed beef, Celtic sea salt or raw Manuka honey MGO 2000+ in glass from New Zealand, it’s basically poison. And a third claims that if you let your kid eat their current snack obsession, they’ll lose 12 IQ points, or worse, get the social media censored C word. Update* Since writing this, there has been a mass health influencer campaign against said Manuka honey! The pesticide levels are through the roof. Aaaah, again!
Here’s the thing: we’re all for conscious eating, transparency, and food policies that prioritize our health. In fact, that’s why Lil’ Gourmets exists! But if you’re just trying your best to feed your kids and feeling as overwhelmed as we are, you’re not alone.
That’s why we’re here—to help cut through the digital noise and bring you some parenting hacks, nutrition advice, and fresh mealtime ideas that will actually help. We’ve rounded up the must-follow creators of 2025. The MVPs of parenting. Online at least. The parents who inspire, entertain, and make life just a lil’ simpler. From navigating meltdowns to whipping up quick, healthy meals, these accounts are packed with tips, tricks, and real talk to help steer your parenting journey away from chaos and towards fun and fulfillment.
Categories We're Recognizing
We’re celebrating mom and dad creators and expert across the following:
Lil’ Foodies
Baby Ed 5000
Inspiring Moms & Dads
LOL & Relatable Parenting
Parenting Hacks
1. Lil’ Foodies
First up, let’s talk food. That’s why we’re all here, right? From the first messy, yet glorious bite around 6 months, to the never-ending mealtime negotiations. We. Know. The. Struggle. That’s why Lil’ Gourmets is on a mission to serve up fresh (i.e. refrigerated), organic, nutrient-dense meals that help combat picky eating, raise adventurous eaters fo-life, and give parents a break without the guilt trip. How do we do it? By making veggies taste good! No tricks, no fillers, no nasties, just real, organic veggie-rich meals with zero added sugar, salt, or preservatives. Call us a triple threat, ‘cause there’s no one in the baby food aisle quite like us. Fresh! Side note, because we are fresh, you’ll find us in a fridge in the baby aisle or the dairy near baby yogurt. Check out our store locator for retail locations.
You may have heard our story on our socials or in our newsletter, but Lil’ Gourmets was born out of our founder’s personal health journey Watch Here. After struggling with infertility, she turned to real, whole foods, cutting out processed ingredients and switching to organic. The result? Two amazing kiddos - the inspiration behind the brand - and a mission to help families make healthier choices from the very start.
But when it came time to feed her own babies, she found herself frustrated by the fruit-heavy, over-processed, mis-marketed options on store shelves—food that was likely older than her babies!
So, she put her corporate background in food to work, blending long overdue innovation with her family’s Indian heritage and restaurant experience, to create something fresh: baby food made with a variety of organic veggies and globally inspired flavors, balanced with nourishing spices instead of masking with fruit and cold-processed (like a cold-pressed juice) to deliver the taste, texture, and nutrition of a homemade meal.
Now, we’re bringing you some of our favorite lil’ foodies, home chefs, and nutrition experts to keep you educated, inspired, and well-fed through the rollercoaster of first foods, mealtime battles, and picky eating phases.This isn’t your typical 101, first foods or portion sizing, this is graduate level stuff!
And when you need a quick, nourishing meal on the go? Just grab one of our delicious pouches from the fridge. I’ve been known to sneak a few after a run or on a long drive. Oops.

Jennifer Anderson @kids.eat.in.color
Why You Should Follow: Jennifer is a mom of two, registered dietitian and has a masters of science in public health from Johns Hopkins School of Public Health. In 2019, she founded Kids Eat in Color, a resource for families seeking evidence-based information and strategies on child nutrition and feeding. Prior to starting Kids Eat in Color, she coordinated youth nutrition programs at a food bank, performed research in urban food deserts, and consulted for the USDA national office SNAP-Ed program. Her academic background is in public health nutrition, cultural anthropology, and economics.
Content to Expect: How to talk during meal time - Feeding strategies - Portion sizing - How to introduce new foods - Snack add ons - Easy ways to cook fresh beets - This can help kids try new foods
"Your success as a parent is not determined by what your child eats - you win every time you serve a meal. It is their win, to decide to eat it."
Follow Here:
Instagram - @kids.eat.in.color
Pinterest - @kidseatincolor
Facebook - facebook.com/kids.eat.in.color

Daniel and Eunice @pov_husband
Why You Should Follow: Daniel is the self-taught home cook who’s built a loyal following by bringing warmth, humor, and theatrical creativity while cooking for his wife Eunice. Both Daniel and Eunice quit their jobs and bought a burger joint before turning to social media. With a tagline like “Not a chef. Just a husband who likes to cook,” he proves that good food doesn’t have to be complicated. Actually, Daniel creates show stopping meals often replicating restaurant favorites, like a full tuna or flaming T Bone steaks for Eunice and friends.
Content to Expect: Ridiculous restaurant quality meals with a theatrical presentation with genuine and hilarious reactions from Eunice and friends.
Follow Here:
Instagram – @pov_husband
TikTok – @pov_husband

Emily Mariko @emilymariko
Why You Should Follow: Emily is amassing quite the following for her methodical ASMR style cooking videos and vlog content. Her leftover salmon and rice bowl recipe went viral in 2021 and kick started her social growth. Emily graduated from Columbia University with a degree in neuroscience.
Content to Expect: Minimalist cooking videos - Grocery shopping hauls - Lifestyle vlogs - Day in the life
Follow Here:
Instagram: @emilymariko
TikTok: @emilymariko
YouTube: Emily Mariko

Amy Palanjian @yummytoddlerfood
Why You Should Follow: Amy is a cookbook author, mom, and former magazine editor who created Yummy Toddler Food to help make feeding young kids easier, less stressful, and way more fun. Her approach is rooted in balance and flexibility, focusing on realistic meals that work for real families.
Content to Expect: Easy, nutritious recipes for toddlers and kids - Picky eater tips - Make-ahead ideas - School lunch inspiration - Fast and filling mama meals - Toddler smoothies
Follow Here:
Instagram – @yummytoddlerfood
Pinterest – Yummy Toddler Food

Min Kwon @kidfriendly.meals
Why You Should Follow: Min is a registered Pediatric dietitian nutritionist, recipe-developer and mother of two. She specializes in baby-led weaning and children's nutrition, aiming to help busy parents raise joyful eaters through easy, healthy meals.
Content to Expect: One pot meals - 3-minute toddler breakfast - Homemade versions of classic treats - Balanced meals for babies and toddlers, and nutrition tips.
“Behind every tip, recipe, or piece of advice I share is the hope that one more parent will feel a little less alone and a little more confident at the table. I’m so honored to be recognized for this work I love so deeply”!
Follow Here:
Instagram - @kidfriendly.meals
Tik Tok - @mjandhungryman

Lily Payen @feedingtinybellies
Why You Should Follow: Lily is a mom of three and the creator of Feeding Tiny Bellies, a resource for parents navigating baby-led weaning and toddler meals. With a background in early childhood education and a deep love for family cooking, Lily shares practical, nutritious recipes to help parents feed their little ones with confidence and ease. She’s also the author of Feeding Tiny Bellies: 100 Baby-Led Weaning, Toddler + Family Recipes.
Content to Expect: Dunkin’s stuffed bagels at home - Oven baked donuts - Egg free breakfast ideas - Cinnamon toast crunch at home - Homemade corn dog bites - Protein rich foods for babies.
Follow Here:
Instagram - @feedingtinybellies
Facebook - Feeding Tiny Bellies
Cookbook - Feeding Tiny Bellies
2. Baby Ed 5000
All parents to lil’ ones know that food is only half the battle. There’s various stages of sleep struggles, emotional support (more like parental temper control), endless baby and toddler products, early education, and of course milestones that come with mind-boggling regressions. Just when you thought you had it all figured out!
That’s why we’re sharing some of our favorite feeds: from sleep specialists and parenting educators to product enthusiasts and teachers offering real, practical advice to help navigate the wild ride of raising tiny hangry humans.

Dr. Cathryn Tobin @healthiest_baby
Why You Should Follow: Dr. Cathryn Tobin is a pediatrician, mom of four, and the founder of Healthiest Baby—a platform designed to help parents understand their baby’s development and sleep, backed by both medical expertise and real-world parenting. With decades of experience in pediatrics and midwifery, she offers smart, supportive guidance that is easily digestible and cuts through the noise.
Content to Expect: How to get your toddler ready for potty training - Struggling with kids not listening? - How to manage whining - Is your toddler getting enough sleep? - How to raise confident kids.
"Big-hearted parenting is the glue that strengthens the bonds with your kids".
Follow Here:
Instagram - @healthiest_baby
Podcast - Toddlers Made Easy (top 1% podcast)
Book -Toddlers Made Easy (on Amazon)
Big-Hearted Parenting Club coming soon

Michelle Pratt @safeintheseat
Why You Should Follow: Michelle is a nationally certified Child Passenger Safety Technician and the founder of Safe in the Seat, a go-to resource for all things car seat safety. As a mom and expert, she empowers parents to confidently navigate car seat choices, installation, harnessing and transitions—making safety accessible, clear, and stress-free.
Content to Expect: Practical tips and tricks to keep your sanity while keeping your kiddo safe in the seat, essential safety info for every stage of your car seat journey—from baby to big kid—plus mom hacks and the confidence to control the controllable!
"Parenting is full of uncertainties, but car seat safety doesn’t have to be one of them. I’m honored to be recognized for making safety simple and stress-free, so parents can focus on what truly matters—raising happy, healthy kids."
Follow Here:
Instagram – @safeintheseat
Tik Tok - @safeintheseat

Devon Kuntzman, PCC @transformingtoddlerhood
Why You Should Follow: Devon is a toddler parenting expert, ICF certified coach, and the founder of Transforming Toddlerhood, a platform dedicated to helping parents raise confident, cooperative, and emotionally healthy toddlers without yelling, threats, or punishments. She created Transforming Toddlerhood with the mission to transform the myth that toddlerhood is terrible!
Content to Expect: Proven, practical and developmentally appropriate parenting solutions for kids ages 1-5 - Effective toddler discipline - Transforming tantrums - Less yelling and more patience in the overwhelm of parenting.
“I'm passionate about changing the narrative around toddlerhood. It's not about surviving these years, it's about thriving in them—and empowering parents and caregivers to do the same.”
Follow Here:
Instagram – @transformingtoddlerhood

Dr. Aubrie DeBear @sleepfullbaby
Why You Should Follow: Dr. Aubrie DeBear is a clinical psychologist, certified sleep consultant, and mother of three. She founded Sleepfull® to help parents navigate the challenges of infant and toddler sleep. Combining her professional expertise with personal experience, Dr. DeBear offers evidence-based strategies to promote healthy sleep habits for children.
Content to Expect: Awake time with newborns - Leaving the hospital with your newborn can be scary: Here’s what to expect - Why encourage independent play? - Your baby’s sleep machine is too loud
Follow Here:
Instagram - @sleepfullbaby

Rachael Shepard-Ohta @heysleepybaby
Why You Should Follow: Rachael is a certified infant sleep educator, podcast host, and mom of three. She founded Hey Sleepy Baby to support families seeking gentle, attachment-focused alternatives to traditional sleep training. With a deep respect for biologically normal infant behavior, Rachael empowers parents to tune into their instincts, trust their babies, and find sleep solutions that work for the whole family.
Content to Expect: Books to prepare for weaning - Sleep totals - Sensory and Sleep - Sleep train or co sleep, what’s in between? - Why I allow rough play before bed - Ever wonder why your baby sleeps SO well on your body and not so well in their crib?
“You DON'T have to sacrifice your values, ignore your instincts, or force yourself to follow a method you don't align with just to get your baby back to sleep”.
Follow Here:
Instagram - @heysleepybaby
TikTok - @heysleepybaby
Podcast - @noonetoldusthepodcast
Facebook- Hey Sleepy Baby

Laney Soodsma @baby.feeding.development
Why You Should Follow: Laney is a licensed speech-language pathologist and certified lactation consultant who helps parents feel confident during the feeding and early developmental stages of their baby’s life. As a mom and feeding expert, Laney simplifies everything from introducing solids to oral motor development with calm, evidence-based guidance.
Content to Expect: Approved Walmart toddler snacks - Best baby books - Ingredients to look out for in baby formula - Tummy time troubles - Four ways to boost your milk supply - 24 easy and fun developmental activities - Pump cleaning hack
Follow Here:
Instagram - @baby.feeding.development
TikTok- @baby.feeding.development
3. inspiring Moms & Dads
Here are the moms and dads who remind us who we are (or what we’re capable of), beyond the sleepless bed sharing, off camera Zoom meeting pump sessions, and three-day-old dry shampoo. When parenting feels like a blur of SOS signals and bedtime doom scrolling, these creators provide some motivation, humor, and real talk to help us reclaim a little piece of ourselves.
But they’re not just incredible parents, they’re entrepreneurs, writers, podcast hosts, and all-around powerhouses proving that we can do it all (even if it sometimes feels like controlled chaos). Stop scrolling and start following. These are the inspo accounts you need in your feed!